Holly brings over 20 years of executive management experience, with a career focused on developing and executing business and digital transformation strategies that deliver sustainable growth. Prior to joining ADSS, Holly led digital transformation at a group level for Abu Dhabi Commercial Bank (ADCB), enacting the digital strategy to enhance the customer experience and strengthen operational performance and governance. Before her role at ADCB, Holly was Chief Transformation Officer for Farah Experiences, a subsidiary of Miral Asset Management.
She also brings an entrepreneurial mindset through her experience with start-ups, having worked in Accenture’s eCommerce Innovation Centre earlier in her career, alongside launching and running a business with British entrepreneur Peter Jones.