Her extensive experience in technology products spans over 17 years, having previously worked across a range of global corporations including Microsoft. Before she joined ADSS in 2022, she co-founded San Francisco-based commerce platform, Ropazi, and was the Chief Product Officer at Bykea, a ride-hailing start-up based in Pakistan.
The best piece of advice given to Sophia in her earlier career is ‘treat every no as a not yet’ – this is something that has stuck with her and is at the heart of her approach to demonstrating value through innovation.