Account

New to ADSS? Open an
account now to get started.

OR

Already have an account?

Add funds to your ADSS account

Account

New to ADSS? Open an
account now to get started.

Add funds to your ADSS account

Trends & Analysis
News

British pound continues last week’s downtrend

News

Is Microsoft too cheap to ignore?

News

US dollar surges to 7-week high on NFP data

News

Shares of Levi Strauss tumble amid weak sales

News

Crude oil breaches $70 amid geopolitical concerns

News

Will silver soar to $35?

Trends & Analysis
News

British pound continues last week’s downtrend

News

Is Microsoft too cheap to ignore?

News

US dollar surges to 7-week high on NFP data

News

Shares of Levi Strauss tumble amid weak sales

News

Crude oil breaches $70 amid geopolitical concerns

News

Will silver soar to $35?

Asset Watch

It’s do or die time for Amazon?

Tuesday, July 19, 2022

With Amazon enjoying its “biggest Prime Day event ever” on Jul. 12-13, “members purchased more than 300 million items worldwide.” The average Prime Day order is up 18% year-over-year (YoY) versus 8% in 2021, with survey data showing that 33% of customers spent more in 2022 than in 2021.

 

U.S. customers purchased more than 60,000 items per minute, with consumer electronics, household essentials, and home décor among the best-selling items. The summer sun also resulted in U.S. shoppers splurging on “more than 1.2 million pairs of sunglasses and more than 1 million swimsuits.” As a result, Amazon’s fundamentals remain robust as we enter the Q2 earnings season.

 

Amazon Stock Chart Trading View

However, the e-commerce giant confronts a technical environment that makes the next few sessions extremely critical. Amazon’s rising support line (which is now resistance) drawn from the 2016 lows has stopped the last two rally attempts and culminated with Amazon re-testing its lows near $102.09. Additionally, the level is also near the September and October 2018, and July 2019 highs.

With a $117 line in the sand, there is roughly a 3% upside before Amazon faces its third test. If the bulls prevail, next-level resistance is present near $123.91. But a rejection puts $102.09 in play once again.

So, will Amazon’s next $10 move be higher or lower?


Site by Pink Green
© ADSS 2024


Investing in CFDs involves a high degree of risk that you will lose your money due to the use of leverage, particularly in fast moving markets, where a relatively small movement in the price can lead to a proportionately larger movement in the value of your investment. This can result in loses that exceed the funds in your account. You should consider whether you understand how CFDs work and you should seek independent advice if necessary.

ADS Securities LLC (“ADSS”) is authorised and regulated by the Securities and Commodities Authority (“SCA”) in the United Arab Emirates as a trading broker for Over the Counter (“OTC”) Derivatives contracts and foreign exchange spot markets. ADSS is a limited liability company incorporated under United Arab Emirates law. The company is registered with the Department of Economic Development of Abu Dhabi (No. 1190047) and has its principal place of business at 8th Floor, CI Tower, Corniche Road, P.O. Box 93894, Abu Dhabi, United Arab Emirates.

The information presented is not directed at residents of any particular country outside the United Arab Emirates and is not intended for distribution to, or use by, any person in any country where the distribution or use is contrary to local law or regulation.

ADSS is an execution only service provider and does not provide advice. ADSS may publish general market commentary from time to time. Where it does, the material published does not constitute advice, or a solicitation, or a recommendation to a transaction in any financial instrument. ADSS accepts no responsibility for any use of the content presented and any consequences of that use. No representation or warranty is given as to the completeness of this information. Anyone acting on the information provided does so at their own risk.